Collagen beauty?? Myth or joke?

Release date: 2013-05-28

Editor's note: moisturizing, firming, delaying aging, lifting collagen, many women regard it as a beauty treasure, but in recent times, this "red world" products have attracted burns, nutrition, skin The collective network of many professional medical personnel such as the Department of Artillery, and even some experts suspect that some of the collagen products are added to the role of estrogen in the role, long-term consumption may cause cysts, breast and other diseases. On May 19th, Weibo was certified as the “burner Superman Abao” by the attending physician of the Burning Branch Hospital of Beijing Jishuitan Hospital. “All oral collagen health products are deceptive,” and immediately triggered a hot discussion among consumers. The blog was released in tens of thousands of times in just a few days, and was approved by many doctors on Sina Weibo. 1 “Deceptively speaking” triggered various moments of onlookers, claiming that “beauty and beauty detoxification” collagen health care products have become hot products in the market, and many health care products and pharmaceutical companies are competing to launch similar products to compete for this huge “cake”. The current market share of collagen is not small. According to a research report from Nisshin Securities, the growth rate of domestic collagen market demand will not be lower than 20% in the future. According to the growth rate of mature countries, the domestic collagen market will reach 100 billion yuan in 2015. Relevant media even disclosed that "the cost of raw materials for 80 yuan is 1700 yuan." This "black swan" incident undoubtedly made the outside world question the health care effect. Affected by this incident, many collagen manufacturers have been "shot", including Guizhou Bailing, DHC, Dongbao Bio, Dongfang Ocean, Tongrentang, Jianan. Hi, FANCL, Lumi, Natrol, AURINDA, Naturies, Nevas, Leli and other large and small companies. Yesterday, "International Finance News" reporter visited the happy pharmacy on Lancheng Road, Pudong New Area, Shanghai. The sales staff learned that the reporter wanted to buy collagen, and immediately took the reporter to the counter. The collagen on the container was dazzling and there was oral. Liquids, powders and tablets are made in China, and many are also known as imported. According to Abao, collagen is no different from these common foods. According to the news, collagen powder has appeared in China since 2000. Around 2005, oral collagen drinks became popular. The flags that are played are almost all beauty and skin care. "Collagen is one of the most common proteins in human diet. Collagen in the human body is synthesized by cells, and it has almost nothing to do with eating collagen." Wei Xinguo, a well-known nutrition doctor, said in an interview with the International Finance News that collagen The number accounts for 30% of the total protein in the human body. It is spread over various organs and tissues and has certain nutritional effects on skin, joints, bones and organs. Collagen is only found in the body of humans and animals. It is not contained in all plants. Any health product that claims to be "plant collagen" is unscientific. Some netizens have questioned whether the natural treasure collagen product endorsed by actress Tang Wei is also ineffective, and even suspected of defrauding consumers. 2 categories of up to 100 kinds?? Great profits "gelatin and collagen are actually the same kind of things, are extracted from the skin, bones, scales, etc. of animals." Industry insiders, Dongbao Bio's "round" brand Collagen is collagen, and the “Aisin” brand of Guizhou Braun claims that the raw materials are taken from Alaska deep sea squid skin. The "President" brand collagen protein powder produced by Tong Ren Tang uses the fish scales of red snapper. According to relevant media reports, the extraction of gelatin and collagen is mainly to boil the animal skin and protein in the bone, and the treatment process is the same. Only the production of collagen also adds a process of enzymatic hydrolysis, which uses enzymes to break down large protein molecules into small pieces of polypeptide. It is through this deep processing that the value of collagen is several times higher than that of gelatin. For example, in 2008, the price of imported squid skin was 2,700 yuan to 4,700 yuan / ton, and 1 ton of collagen was produced per 15 tons of squid skin. The cost of raw materials of 100 grams was about 7 yuan. Take Dongbao Bio's collagen product as an example. 90 grams of collagen powder is sold for 153 yuan. The 330 ml collagen oral solution produced by Guizhou Bailing is also sold at 10.5 yuan. Dongbao Bio's 2012 annual report shows that the company's collagen product gross margin is 38.89%. Guizhou Bailing predicts that the annual sales revenue of the company's collagen beverage will reach 1.38 billion yuan, and the profit rate will reach 32.85%. "The efficacy of collagen products on the market is mostly hype, and the profit is very high." Shi Lichen, a senior pharmaceutical partner of Peking University, pointed out that the cost of collagen raw materials is about 80 yuan / kg, and it can be sold to 1700 yuan / kg after processing into finished products. "The profit of collagen is almost 10 times the cost, which is no secret in the industry." Wei Xinguo told reporters that the price of 50 ml of collagen oral liquid is generally between 30 yuan and 50 yuan, and the price of imported brands is slightly higher. The local is cheaper. In addition, the collagen products on the market, in addition to collagen, there are many other excipients in the ingredient list, which also leaves room for operation. The reporter searched for collagen in Taobao. There are as many as three or four hundred kinds of products, including oral liquid, capsules, beverages, noodles, etc., as well as eye masks, masks, eye creams, cleansers and other derivative products. Jingdong Mall shows that Tongrentang marine collagen peptide price is 989 yuan. Also in Jingdong Mall, the price of FANCL fruit-flavored beverage containing tripeptide collagen is 348 yuan. 3 The authoritative voice and doctors and other groups of experts are "all deceiving" doubts, manufacturers insist that oral collagen is "safe and reliable." One party is a question of “all deceiving”, and the other is a self-defense of “safe and reliable”. What are the two contradictory statements? This undoubtedly makes the facts of collagen health care products more and more foggy, and makes consumers, especially those who pursue collagen "beauty" and "anti-aging" effects, at a loss. “Whether it is taken from pigs, crickets, or deep-sea fish, the selling point of the business is that collagen can hydrate, whiten, and wrinkle.” Professor Cai Meiqin, deputy director of the Nutrition Department of Shanghai Jiaotong University Medical School, told the media that it would be taken orally. Collagen is actually just a raw material. It is not directly absorbed by the body, but is broken down into the gastrointestinal tract and then synthesized to produce body collagen that helps the skin grow. However, the process of decomposition and synthesis is extremely complicated. Without the help of various elements such as vitamin C, it is impossible to synthesize body collagen. It is undeniable that there is a certain effect after consumers take collagen, is collagen itself working? In this regard, experts explained that it is not excluded to add other ingredients in the collagen product, such as estrogen (very obvious effect), vitamins (slightly effective) and so on. This kind of health care product can often show a very "good" effect and is very popular; another possibility is that oral collagen may play a role through theoretical channels that are not yet clear, but there is no authoritative certification. The reporter noted that some people in the industry have raised the issue of “preparation of collagen to deceive people” and raised the question that the regulatory authorities need to clarify: First, does oral collagen really have the magical effect of so-called beauty and anti-aging? Are there relevant testing standards and certifications? Second, is there a large number of oral collagen health products currently on the market that do “add estrogen”? If it is added, which manufacturers' products are added, how much is added? Is this kind of addition behavior legal, and will it cause damage to human health and cause damage?


Source: International Finance News

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